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Email Marketing Works

Experts and small businesses agree:

• According to Direct Marketers Association (DMA), email marketing has an average return on investment of $44 for every dollar spent.
  
  
• Forrester Research reports that investment in email marketing will grow from $1.3 billion in 2010 to $2 billion by 2014.
  
  
• A survey conducted in December 2009 by ExactTarget indicates that more than 50% of consumers make purchases as a direct outcome of email. It also drives more ROI than any other channel including social media and PPC advertising.
  
  
• In 2010, a leading marketing research firm, Merkle reported that consumers who received direct mail as well as email on average contributed $17 in revenue and $4 in margin per household.

Why it works

Email marketing works for a variety of reasons...

• It allows targeting
• It is data driven
• It drives direct sales
• It builds relationships, loyalty and trust
• It supports sales through other channels